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Why not all chocolate is equal

While chocolate starts the same way - with cocoa beans, the way it is processed - and more importantly - the amount of actual chocolate in a chocolate bar - varies enormously. And basically - the amount you pay is a pretty decent indicator of the quality of the chocolates. Common brands, like Hershey´s and Nestle, may actually contain very little cocoa butter or chocolate liquor. Checking labels is of course critical.

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